gaga is a Chinese casual catering and lifestyle brand founded in Shenzhen in 2010. It owns several leisure chain brands such as gaga, gaga Central, gaga Chef and gaga coast, with stores located in major cities across China, including Shenzhen, Guangzhou, Beijing, Shanghai, Hangzhou, Nanjing, Kunming and Foshan. Over the past decade, gaga has integrated its thoughts on “leisure” into tea drinks, things, and spaces during its exploration of food culture. This has resulted in gaga’s unique brand personality: Effortless, Chill, Smart. They use catering and products as media and aesthetics and scenes as a mainstay to interpret the gaga lifestyle: celebrating life with food and parties.

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    Registered members:

    Members contribute more than 60% of revenue, have high member retention, and have a 65% + monthly active member repurchase rate.

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    Social media fans:

    Official WeChat, Weibo, Xiaohongshu (Little Red Book), Douyin (TikTok), podcast, and Instagram platforms for comprehensive dissemination.

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    High-value users:

    Alipay data shows that gaga is the most catering brand in Shenzhen, with more than 10 million assets.

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    Apple Users:

    70% of Gaga users use Apple phones, and a higher percentage are college-educated individuals with stable incomes.

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    Enterprise WeChat communities:

    Among them, there are more than 100,000 active users.


A full-time leisure catering chain brand with tea as its specialty.


To become the most influential brand in China’s leisure catering.


To provide high-quality lifestyle solutions for China's 400 million middle-class people.